Edoardo Melchiori

Grafica per il sito AlchemiaBenessere.it

Alchemia realizza tavolette propriocettive in legno interamente Made in Italy, strumento per riabilitazione e miglioramento della performance sportiva.

I love packaging and I love designers working with in mind the environment.

I remember the project made by Newton shoes using an egg’s like paper to wrap their very special midfoot/forefoot running shoes. That was cool! But never came into production.

Read more about Newton’s packaging design on TreeHugger. If you’re curious about what exactly is forefoot running check out this. Or take a look at Newton’s YouTube channel.

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Another interesting project is “hello little clever bag” developed by the designer Yves Behar at fuseproject for Puma shoes.

It took 2.000 ideas, over 40 prototypes and 21 months of development to create this innovative shoe-box that reduces material and shipping costs.

The result is 65% less cardboard used saving 8500 tons of paper, 20 millions megajoules of electricity, 1 million liters of water and the carbon dioxide is reduced by 10 tons.

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Watch Puma’s presentation video of Clever Little Bag:

Read the article on DesignBoom.

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I love TED: Ideas worth spreading and their videos (be sure to subscribe TEDtalks on YouTube) and this speech by Yves Behar is really interesting.

A friend of mine once told me: “Do you drive a Volvo? You should have a long white beard!“. In fact I do have a beard, but it’s not white… at least not yet! My grown-up fashion style in the instruments I use to move myself into space is the same for two wheels…

I should admit I’m a BMW Motorrad fan. I love the bikes this German guys create. So when I first saw an article about this BMW R7 1934 prototype from the motorcycle engineer Alfred Böning I immediatly felt in love with it!

The bike was forgotten for over 70 years in a box. I like to think of it like Indiana Jones’s Raider’ of the lost ark ending, in an endless warehouse.

The bike was rediscovered back in 2005, it was complete only at 70 percent, many pieces were taken away in the past. The battery’s acid had corroded the frame and the rust did the rest of the job on all other parts.

A special team of highly specialized BMW guys started a very hard task: restoring from ground up the R7 prototype and taking it back to the road.

Original drawings of this one-of-a-kind masterpiece were founded in the BMW’s Archives. Missing parts were rebuilt, the frame restored and painted again and metal parts mirror like chromed.

Enjoy it in all its never faded beauty…

For more please vistit: BM Bikes or BMW Classic

Part sustainable water company, part art project, part philanthropic project, and completely curious.

Boxed Water Is Better, is a boxed water company.

Started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

About 85% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. We ship our boxes flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, and are recyclable in some areas. The Carton Council, www.recyclecartons.com, is continuously adding new carton recycling facilities throughout the country. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.

For more please visit: Boxed Water Is Better!

Video di presentazione del calendario di NutriAid 2010. Quest’anno le bellissime foto del Madagascar sono della fotografa Daniela Tarantini.

In Madagascar NutriAid, organizzazione umanitaria per la tutela dei diritti dell’infanzia, ha da poco iniziato un nuovo progetto per la lotta alla malnutrizione infantile.

La grafica del calendario è di Edoardo Melchiori, potete trovare la spiegazione del logo qui.

Le riprese video sono di Paolo Maria Sacchi, Agenzia Visconti.

L’inverno si avvicina e Cehoz aggiunge un nuovo prodotto al suo catalogo. Dalla grafica della T-shirt top selling “Adrenalina” nasce ora anche la bellissima felpa con cappuccio.

Cehoz altre alla linea Eccellenza Bio compeltamente biologica 100% made in Italy ha anche una linea dedicata agli sportivi con grafiche e colori accattivanti.

Visitate lo Store di Cehoz per dare un’occhiata a tutti i prodotti. In alternativa potete recarvi presso uno dei punti vendita.

Ecco in anteprima un lavoro di grafica per la creazione del calendario 2010 di NutriAid.

Il logo del calendario riprende la divisione dei cinque giorni lavorativi da due del week end. La griglia lascia vedere dietro di sè l’immagine del bambino, diviso dalla frutta ale sue spalle. Tema che richiama il lavoro di NutriAid e la lotta alla malnutrizione infantile. la sagoma del Madagascar si inserisce nella griglia come parte del colorato cappello del bimbo.

Ecco quindi in anteprima la copertina del calendario 2010 di NutriAid, organizzazione umanitaria per la tutela dei diritti dell’infanzia.

Le foto di Daniela Tarantini ci accompagneranno per tutto il 2010 in Madagascar.

Ecco il comunicato stampa di NutriAid:

“E´ l’anno del Madagascar. In attesa dell’apertura del nuovo programma di lotta contro la malnutrizione infantile che sarà avviato nell’anno 2010, Daniela Tarantini, fotografa conosciuta in ambito internazionale, si è recata in giugno in questo Paese per catturare immagini e raccontare uno spaccato della vita quotidiana del popolo malgascio, in particolar modo dell´infanzia, che ruota intorno all´ospedale di Vohipeno e al preventorio di Ifatzy.

Il calendario, disponibile a partire dalla metà di ottobre, uscirà come gli anni passati in edizione limitata in 2 formati – cm 60×43 grande e cm 30×21,5 piccolo – e potrà essere personalizzato con una pagina dedicata per gli ordini ricevuti entro il 20 novembre-.

Dato il numero di copie limitato si suggerisce di prenotare con anticipo il calendario grande al n°. 011 4390017 o su info@nutriaid.org”

The Italian Mountain Bike downhill UCI Team Surfing Shop is a client for his 2009 season portfolio.
This portfolio will be used to gain more sponsors to be added to the several (such as Specialized, Michelin, Formula and Nikon) already supporting this world cup racing team.

Restyling of the logo of an important photography agency based in Novara, Italy. The Agenzia Visconti since 1919 has always been using the original company logo, a little restyling is a breath of fresh air.

Cehoz™ and Nutriaid joined together to create “Nets4Children”, sensitization campaign focused on buying and promoting the usage of mosquito-nets for children that arrive to the nutritional center NutriAid of Butare in Rwanda.

For every sold T-shirt supporting this campaign Cehoz™ will allocate part of its income to NutriAid, humanitarian organization working everyday protecting children’s rights, to buy an anti-malaria mosquito-net.

A website has also been created to explain more details about the fight to malaria.

To learn more please visit:

www.nets4children.org