“Remembering that I’ll be dead soon is the most important tool
I’ve ever encountered to help me make the big choices in life.

No one wants to die. Even people who want to go to heaven
don’t want to die to get there. And yet, death is the destination we all share.

Your time is limited, so don’t waste it living someone else’s life…
Don’t let the noise of others’ opinions drown out your own inner voice.”

2005 – Steve Jobs

Finally out! It’s never been faster to upgrade to a new operating system since its launch. No dvd shipping, just hit the button Download and it’s gone.

33 minutes to install and voilà!

The only trouble is that not the scroll gesture works like on the iPhone so you move the page down… till yesterday on my mac I was moving the point of view.

It’s to explain it, basically now if you wanna scroll down you have to move your two fingers up!

Geekbench says the mac speed is exactly the same.

Few clicks and I was on the webpage of the company that produces this one-of-a-kind app. I was curious about their work.

On the lower right corner a little line caught my attention. alt++U and I’m looking in the code of the page for the hole “hidden” text.

I founded it extremely smart and very funny. Here it is:

Under Construction.

provisional.

Some day we will have the new website.

Difficult to say when.

We’re not fortune tellers.

Just like Gaudi’s Sagrada Familia Cathedral…

…without a fixed end date.

Anyways if we were to design our own website…

…It would have to be an example of excellence.

We don´t know if we could handle the pressure.

perfectionism is horrible.

precisely because it does not exist.

just take a look at it the day after…

…and it is no longer perfect.

that is why perfectionism cannot be an objective.

alive only for a mere instant.

just like an orgasm.

or a goal in the final minute of a match.

or when someone says “i love you”.

and that is why we have our site under construction.

because perfection only lasts for a few precious seconds.

what we really wanted was a perfect corporate website…

that would continue to be perfect for a couple of years.

ask a six year old to write down her name on a piece of paper.

and she writes it in a second.

now ask a creative professional to do the same.

and you are hosed.

Looking for that special font-type.

And the paper-type, neither too classical nor too modern.

Add to that the composition.

And don’t forget the concept to bring all of this together.

And since it’s his name, the concept has to be just goddamn amazing.

And that is something you naturally cannot do overnight.

you need to think, document, look for references…

and that is the problem we creatives have.

we are like women. we think too much.

that is why we have a page under construction.

because we can.

because that is one of the cool things about the internet.

able to post things online and say it is temporary.

and not feel bad about it.

imagine how cool if real life could be like that too.

to be able to say to your boss.

you sonofabitch under construction.

and not feel bad about it.

and since we are not capable of making something perfect…

…we have put together something quickly.

we call it under construction.

and not feel bad about it either.

oh how we love the internet.

—

Under Construction by Herraiz Soto & Co

Journalist: “What consumer and market research Apple had done to guide the development of the new product?“

Steve Jobs: “None, It isn’t the consumers’ job to know what they want.”

Watch the keynote here.

“As somebody once said, there’s a difference between a failure and a fiasco.

A failure is simply the non-presence of success. Any fool can accomplish failure.

But a fiasco… a fiasco is a disaster of mythic proportions.

A fiasco is a folktale told to others that makes other people feel more alive because it didn’t happen to them.”

from Elizabethtown with Orlando Bloom and Kirsten Dunst

❦

Newton and iPhone: ARM and ARM, originally uploaded by blakespot.

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