Edoardo Melchiori » bmw http://www.edoardomelchiori.com Photography, Design & Beyond Fri, 27 Jan 2012 11:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Style never fades – 1934 BMW R7 by Alfred Böning http://www.edoardomelchiori.com/style-never-fades-1934-bmw-r7-by-alfred-boning.html http://www.edoardomelchiori.com/style-never-fades-1934-bmw-r7-by-alfred-boning.html#comments Thu, 15 Apr 2010 20:59:34 +0000 Edoardo Melchiori http://www.edoardomelchiori.com/?p=966 A friend of mine once told me: “Do you drive a Volvo? You should have a long white beard!“. In fact I do have a beard, but it’s not white… at least not yet! My grown-up fashion style in the instruments I use to move myself into space is the same for two wheels…

I should admit I’m a BMW Motorrad fan. I love the bikes this German guys create. So when I first saw an article about this BMW R7 1934 prototype from the motorcycle engineer Alfred Böning I immediatly felt in love with it!

The bike was forgotten for over 70 years in a box. I like to think of it like Indiana Jones’s Raider’ of the lost ark ending, in an endless warehouse.

The bike was rediscovered back in 2005, it was complete only at 70 percent, many pieces were taken away in the past. The battery’s acid had corroded the frame and the rust did the rest of the job on all other parts.

A special team of highly specialized BMW guys started a very hard task: restoring from ground up the R7 prototype and taking it back to the road.

Original drawings of this one-of-a-kind masterpiece were founded in the BMW’s Archives. Missing parts were rebuilt, the frame restored and painted again and metal parts mirror like chromed.

Enjoy it in all its never faded beauty…

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For more please vistit: BM Bikes or BMW Classic

]]> http://www.edoardomelchiori.com/style-never-fades-1934-bmw-r7-by-alfred-boning.html/feed 0 The oldest trick in teh world – BMW Viral adv http://www.edoardomelchiori.com/the-oldest-trick-in-teh-world-bmw-viral-adv.html http://www.edoardomelchiori.com/the-oldest-trick-in-teh-world-bmw-viral-adv.html#comments Sat, 20 Mar 2010 18:13:14 +0000 Edoardo Melchiori http://www.edoardomelchiori.com/?p=934

]]> http://www.edoardomelchiori.com/the-oldest-trick-in-teh-world-bmw-viral-adv.html/feed 0 Pampero – “Ode Alla Vita” di Martha Medeiros http://www.edoardomelchiori.com/pampero-ode-alla-vita-di-martha-medeiros.html http://www.edoardomelchiori.com/pampero-ode-alla-vita-di-martha-medeiros.html#comments Sat, 14 Nov 2009 15:43:27 +0000 Edoardo Melchiori http://www.edoardomelchiori.com/?p=708

]]> http://www.edoardomelchiori.com/pampero-ode-alla-vita-di-martha-medeiros.html/feed 0 Cesare Melchiori Portrait http://www.edoardomelchiori.com/cesare-melchiori-portrait.html http://www.edoardomelchiori.com/cesare-melchiori-portrait.html#comments Tue, 06 Oct 2009 16:48:01 +0000 Edoardo Melchiori http://www.edoardomelchiori.com/?p=488 Location: ex ghetto Ebraico di Chieri
Rider: Cesare Melchiori
Motorbike: BMW R90/6 year 1975

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Equipment:
Canon EOS 20D
Canon EF 70-200 f/2.8 L IS USM
Canon EF 16-35 f/2.8 L USM
Cokin Circular Polarized Filter
Canon Speedlite 550 EX
2 PocketWizard Plus II
2 Tripods & one Gorillapod

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