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	<title>Edoardo Melchiori &#187; website</title>
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	<link>http://www.edoardomelchiori.com</link>
	<description>Photography, Design &#38; Beyond</description>
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		<title>Under Construction Designer&#8217;s Theory</title>
		<link>http://www.edoardomelchiori.com/under-construction-designers-theory.html</link>
		<comments>http://www.edoardomelchiori.com/under-construction-designers-theory.html#comments</comments>
		<pubDate>Wed, 23 Mar 2011 08:17:47 +0000</pubDate>
		<dc:creator>Edoardo Melchiori</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Nite Talks]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[Herraiz Soto]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[under construction]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.edoardomelchiori.com/?p=1677</guid>
		<description><![CDATA[Yesterday I was  hanging around on the Apple App Store when I&#8217;ve founded a pretty simple as interesting app. A text editor with a twist: OmmWriter Dāna II by Herraiz Soto &#38; Co. The description of the app starts with &#8220;We are all at the mercy of our wild monkey minds. Incessantly swinging from branch to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Yesterday I was  hanging around on the Apple App Store when I&#8217;ve founded a pretty simple as interesting app. A text editor with a twist: <a title="OmmWriter Dāna II sul Mac App Store" href="http://itunes.apple.com/it/app/id412347921?mt=12" target="_blank">OmmWriter Dāna II</a> by <a title="Herraiz Soto &amp; Co - Website" href="http://www.herraizsoto.com/" target="_blank">Herraiz Soto &amp; Co</a>. The description of the app starts with &#8220;<em>We are all at the mercy of our wild monkey minds. Incessantly swinging from branch to branch.</em>&#8221; So it caught my attention (with the super simple &amp; super stylish app logo).</p>
<p style="text-align: left;">Few clicks and I was on the webpage of the company that produces this one-of-a-kind app. I was curious about their work.</p>
<p style="text-align: left;">On the lower right corner a little line caught my attention. alt++U and I&#8217;m looking in the code of the page for the hole &#8220;hidden&#8221; text.</p>
<p style="text-align: left;">I founded it extremely smart and very funny. Here it is:</p>
<p style="text-align: center;"><strong>Under Construction.</strong></p>
<p style="text-align: center;">provisional.</p>
<p style="text-align: center;">Some day we will have the new website.</p>
<p style="text-align: center;">Difficult to say when.</p>
<p style="text-align: center;">We&#8217;re not fortune tellers.</p>
<p style="text-align: center;">Just like Gaudi&#8217;s Sagrada Familia Cathedral&#8230;</p>
<p style="text-align: center;">&#8230;without a fixed end date.</p>
<p style="text-align: center;">Anyways if we were to design our own website&#8230;</p>
<p style="text-align: center;">&#8230;It would have to be an example of excellence.</p>
<p style="text-align: center;">We don´t know if we could handle the pressure.</p>
<p style="text-align: center;">perfectionism is horrible.</p>
<p style="text-align: center;">precisely because it does not exist.</p>
<p style="text-align: center;">just take a look at it the day after&#8230;</p>
<p style="text-align: center;">&#8230;and it is no longer perfect.</p>
<p style="text-align: center;">that is why perfectionism cannot be an objective.</p>
<p style="text-align: center;">alive only for a mere instant.</p>
<p style="text-align: center;">just like an orgasm.</p>
<p style="text-align: center;">or a goal in the final minute of a match.</p>
<p style="text-align: center;">or when someone says &#8220;i love you&#8221;.</p>
<p style="text-align: center;">and that is why we have our site under construction.</p>
<p style="text-align: center;">because perfection only lasts for a few precious seconds.</p>
<p style="text-align: center;">what we really wanted was a perfect corporate website&#8230;</p>
<p style="text-align: center;">that would continue to be perfect for a couple of years.</p>
<p style="text-align: center;">ask a six year old to write down her name on a piece of paper.</p>
<p style="text-align: center;">and she writes it in a second.</p>
<p style="text-align: center;">now ask a creative professional to do the same.</p>
<p style="text-align: center;">and you are hosed.</p>
<p style="text-align: center;">Looking for that special font-type.</p>
<p style="text-align: center;">And the paper-type, neither too classical nor too modern.</p>
<p style="text-align: center;">Add to that the composition.</p>
<p style="text-align: center;">And don&#8217;t forget the concept to bring all of this together.</p>
<p style="text-align: center;">And since it&#8217;s his name, the concept has to be just goddamn amazing.</p>
<p style="text-align: center;">And that is something you naturally cannot do overnight.</p>
<p style="text-align: center;">you need to think, document, look for references&#8230;</p>
<p style="text-align: center;">and that is the problem we creatives have.</p>
<p style="text-align: center;">we are like women. we think too much.</p>
<p style="text-align: center;">that is why we have a page under construction.</p>
<p style="text-align: center;">because we can.</p>
<p style="text-align: center;">because that is one of the cool things about the internet.</p>
<p style="text-align: center;">able to post things online and say it is temporary.</p>
<p style="text-align: center;">and not feel bad about it.</p>
<p style="text-align: center;">imagine how cool if real life could be like that too.</p>
<p style="text-align: center;">to be able to say to your boss.</p>
<p style="text-align: center;">you sonofabitch under construction.</p>
<p style="text-align: center;">and not feel bad about it.</p>
<p style="text-align: center;">and since we are not capable of making something perfect&#8230;</p>
<p style="text-align: center;">&#8230;we have put together something quickly.</p>
<p style="text-align: center;">we call it under construction.</p>
<p style="text-align: center;">and not feel bad about it either.</p>
<p style="text-align: center;">oh how we love the internet.</p>
<p style="text-align: center;">&#8212;</p>
<p style="text-align: center;"><em>Under Construction by <a title="Herraiz Soto &amp; Co - Website" href="http://www.herraizsoto.com/" target="_blank">Herraiz Soto &amp; Co</a></em></p>
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		<item>
		<title>Favicon Icon on my website &#8211; Enjoy and bookmark it!</title>
		<link>http://www.edoardomelchiori.com/favicon-icon-on-my-website-enjoy-and-bookmark-it.html</link>
		<comments>http://www.edoardomelchiori.com/favicon-icon-on-my-website-enjoy-and-bookmark-it.html#comments</comments>
		<pubDate>Sun, 23 May 2010 09:23:09 +0000</pubDate>
		<dc:creator>Edoardo Melchiori</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[favicon]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.edoardomelchiori.com/?p=1147</guid>
		<description><![CDATA[I really like when sites in my bookmark list display an icon, it&#8217;s stylish and really helps find out more quickly what I&#8217;m looking for. So i did the same with my website. In fact it&#8217;s really simple to display your web site logo on the address bar and in the favorites list. Step one: think [...]]]></description>
			<content:encoded><![CDATA[<p>I really like when sites in my bookmark list display an icon, it&#8217;s stylish and really helps find out more quickly what I&#8217;m looking for.</p>
<p>So i did the same with my website.</p>
<p>In fact it&#8217;s really simple to <strong>display your web site logo on the address bar and in the favorites list</strong>.</p>
<p><em>Step one:</em> think of a simple logo, it will be really tiny (16&#215;16 pixels) so forget about pictures and detailed illustrations.</p>
<p><em>Step two:</em> download and install <a title="Iconfactory : Software : Iconbuilder" href="http://iconfactory.com/software/iconbuilder" target="_blank">IconBuilder</a> to convert your logo into a .ico Windows Icon File. You can easily find this Photoshop plugin on <a title="Mac OS X Software Updates and Mac OS X Downloads - VersionTracker" href="http://www.versiontracker.com/macosx/" target="_blank">VersionTracker</a>.</p>
<p><em>Step three:</em> follow the IconBuilder tutorial and create the 16&#215;16 .ico file with your logo and rename it &#8220;favicon.ico&#8221;</p>
<p><em>Step four:</em> upload the favicon.ico on the root folder of your website.</p>
<p>Enjoy.</p>
<p style="text-align: center;"><a href="http://www.edoardomelchiori.com/blog/wp-content/uploads/2010/05/iconbuilder.jpg" rel="lightbox[1147]" title="IconBuilder Photoshop Plugin"><img class="aligncenter size-full wp-image-1148" title="IconBuilder Photoshop Plugin" src="http://www.edoardomelchiori.com/blog/wp-content/uploads/2010/05/iconbuilder.jpg" alt="" width="696" height="482" /></a></p>
]]></content:encoded>
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		<item>
		<title>Mobile version for iPhone of my website</title>
		<link>http://www.edoardomelchiori.com/mobile-version-for-iphone-of-my-website.html</link>
		<comments>http://www.edoardomelchiori.com/mobile-version-for-iphone-of-my-website.html#comments</comments>
		<pubDate>Fri, 08 Jan 2010 18:54:56 +0000</pubDate>
		<dc:creator>Edoardo Melchiori</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[version]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.edoardomelchiori.com/?p=810</guid>
		<description><![CDATA[I&#8217;ve made a selection of the pages you can enjoy while &#8220;on the go&#8221;. I know galleries require Flash so you won&#8217;t be able to see them on your iPhone but there&#8217;s still plenty os stuff you can read and enjoy! You can always switch back to the standard version of my website with the [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve made a selection of the pages you can enjoy while &#8220;on the go&#8221;. I know <strong>galleries</strong> require Flash so you won&#8217;t be able to see them on your iPhone but there&#8217;s still plenty os stuff you can read and enjoy!</p>
<p>You can always switch back to the <strong>standard version</strong> of my website with the botton in the footer.</p>
<p>Hope you like it.</p>
<p><a href="http://www.edoardomelchiori.com/blog/wp-content/uploads/2010/01/WPtouch.jpg" rel="lightbox[810]" title="WPtouch iPhone mobile version of my website"><img class="aligncenter size-full wp-image-811" title="WPtouch iPhone mobile version of my website" src="http://www.edoardomelchiori.com/blog/wp-content/uploads/2010/01/WPtouch.jpg" alt="" width="700" height="1020" /></a></p>
<p style="text-align: center;">The mobile version of my website exists thanks to <a title="WPtouch WordPress plugin" href="http://www.bravenewcode.com/wptouch/" target="_blank">WPtouch Mobile Plugin</a>.</p>
]]></content:encoded>
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