• Jack Kerouac – Crazy Ones (Think Different Apple)

    by  • febbraio 27, 2008 • Nite Talks, Quotes, Video • 0 Comments

    Here’s to the crazy ones.
    The misfits.
    The rebels.
    The troublemakers.
    The round pegs in the square holes.
    The ones who see things differently.
    They’re not fond of rules.
    And they have no respect for the status quo.
    You can quote them, disagree with them, glorify or vilify them.
    About the only thing you can’t do is ignore them.
    Because they change things.
    They push the human race forward.
    And while some may see them as the crazy ones,
    We see genius.
    Because the people who are crazy enough to think
    they can change the world,
    Are the ones who do.

    Jack Kerouac “On The Road”

    Used by Apple for the famous Think- Different ADV

    Apple Think Different Adv

    The Think Different ADV featured many public figures including Jim Henson (creaotr of The Muppets),

    Martin Luther King, Maria Callas, Pablo Picasso, Albert Einstein,

    Richard Branson (founder CEO of Virgin records and Virgin Airlines), Gandhi,

    Bob Dylan and Amelia Earhart (first woman to fly the atlantic).


    Edoardo Melchiori was born in Turin, graduated from an International Design School after a humanities college. Still at the university he won several International design awards for projects where his knowledge in interior design, graphic and photography lead to projects characterized by powerful concepts. His life changes after a severe accident that drives him into months of rehabilitation and an interior travel. Ed is now a freelance photographer and art-director and founder of Cehoz®, innovative organic ethical brand.