Jack Kerouac – Crazy Ones (Think Different Apple)

Update 13th of April 2021

It’s funny that this blog post from way back still gets so much attention and I think it’s time to add some corrections to it.

As Maxime Brousse (a French journalist) correctly pointed out to me in an email the Apple commercial quote is “inspired” from Jack Kerouac’s “On the Road” autobiographical novel and the advertising campaign has nothing to do with the author’s work. See? Never trust a Google search and a random blog (yes, I am referring to my blog in this particular case) to get you informations.

But thankfully in this case it’s not too late to rectify things.

Jack Kerouac “On The Road”

“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes ‘Awww!'”

Jack Kerouac “On The Road”


Apple’s commercial

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.

Apple for the famous Think- Different ADV

The Think Different ADV featured many public figures including Jim Henson (creaotr of The Muppets),

Martin Luther King, Maria Callas, Pablo Picasso, Albert Einstein,

Richard Branson (founder CEO of Virgin records and Virgin Airlines), Gandhi,

Bob Dylan and Amelia Earhart (first woman to fly the atlantic).

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.