I love packaging and I love designers working with in mind the environment.
I remember the project made by Newton shoes using an egg’s like paper to wrap their very special midfoot/forefoot running shoes. That was cool! But never came into production.
It took 2.000 ideas, over 40 prototypes and 21 months of development to create this innovative shoe-box that reduces material and shipping costs.
The result is 65% less cardboard used saving 8500 tons of paper, 20 millions megajoules of electricity, 1 million liters of water and the carbon dioxide is reduced by 10 tons.
Watch Puma’s presentation video of Clever Little Bag:
Read the article on DesignBoom.